Driveline
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Last updated: August 21, 2026
This Privacy Policy describes how Driveline ("we", "us", or "our") collects, uses, shares, and protects personal information when you use our websites, white-labeled dealership sites hosted on our platform, digital retail tools, buyer checkout flows, AI assistants (including Axel), and related services. We designed this notice to support meaningful consent and accountability under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario law. For privacy questions or requests, contact info@trydriveline.com.
Depending on the product flow you use, we may collect:
• Identity and contact data (name, email, phone)
• Account and authentication data
• Vehicle interest, browsing activity, and appointment or callback requests
• Trade-in information and buyer/checkout details (including address and date of birth where provided)
• Finance preferences and package selections
• Communications with dealerships and our support channels
• AI chat messages, session identifiers, and related metadata when you use Axel
• Device, browser, approximate location, and usage telemetry (where permitted and, for optional analytics, where you have consented)
We use personal information to operate and secure the platform, personalize experiences, support dealership workflows, process and route buyer requests, provide customer support, detect fraud and abuse, maintain business records, monitor service performance, improve product quality, and—only where permitted by law and your choices—measure marketing and analytics activity. We do not use Axel chat content to make solely automated decisions that approve or deny vehicle financing or complete a vehicle sale.
Axel is an AI sales assistant available on certain dealership inventory and vehicle pages. When you chat with Axel, your messages and limited vehicle/dealership context are processed to generate a response. Responses are AI-generated and may be incomplete or inaccurate. They are not binding offers, quotes, credit decisions, or legal, financial, or professional advice. Confirm all material details with the dealership before acting.
Chat content may be sent to our AI model provider (currently OpenAI) for processing and may be stored in our database (Supabase) for quality, security, support, and lead-routing purposes. Do not submit sensitive information such as SIN, government ID numbers, full payment card details, health information, or passwords in chat. We apply data minimization where practical and instruct the assistant not to solicit unnecessary sensitive data.
We use essential cookies for authentication, security, checkout state, and storing your consent preference. Essential site features also include dealership maps and embedded finance application forms needed to complete core shopping and financing workflows. Optional analytics cookies for Google Analytics and full Microsoft Clarity session features are disabled by default until you choose Allow analytics or enable analytics in Cookie Settings. Microsoft Clarity may still run in Microsoft's limited no-cookie mode before that choice; cookie-based Clarity tracking is enabled only after analytics consent. Vercel Analytics is cookieless and may run to measure aggregated page traffic. You can change or withdraw optional analytics cookie consent at any time via Cookie Settings in the footer. See our Cookie Policy for details. .
We may share information with: (1) affiliated or customer dealerships and dealer groups using the platform; (2) service providers that help us operate the service, including Supabase (database, auth, storage), Vercel (hosting and analytics), OpenAI (AI processing), Microsoft Clarity, Google Analytics, MailerSend (transactional email), Stripe (deposit checkout on Stripe's domain), and voice/telephony providers such as Vapi where enabled; (3) advertising or measurement partners only where permitted; (4) transaction, financing, or operational partners involved in services you request; and (5) legal or regulatory authorities when required by law or to protect rights, safety, and platform integrity.
Some service providers process information in the United States or other countries outside Canada (for example OpenAI, Google, Microsoft, Vercel, and Stripe). While in another jurisdiction, information may be subject to the laws of that country, including lawful access by foreign authorities. We use contractual and organizational safeguards appropriate to the sensitivity of the information.
Driveline provides software and workflow infrastructure for dealerships. In many cases, dealerships independently determine how to use buyer and transaction information within their sales and compliance processes. Where a dealership is the appropriate party to respond to your request, we may direct you to that dealership.
We retain personal information only as long as needed for the purposes described in this policy, contractual commitments, legal and compliance obligations, dispute resolution, and security monitoring. As a baseline: Axel chat transcripts are retained to support dealership operations, quality, security, and dispute resolution; lead and appointment records are retained for dealership operations and applicable recordkeeping; account and transaction records are retained for the life of the account and as required by law. When no longer needed for those purposes, information may be deleted, de-identified, or aggregated where practical.
We use administrative, technical, and organizational safeguards designed to protect personal information, including access controls, encrypted transport (HTTPS), and vendor due diligence. If a breach of security safeguards creates a real risk of significant harm, we will report and notify as required under PIPEDA.
Subject to applicable law, you may request access to, or correction of, your personal information, withdraw optional consent (including analytics cookies), and ask questions about our practices. To submit a request, email info@trydriveline.com. You may also complain to the Office of the Privacy Commissioner of Canada if you are not satisfied with our response.
Our services are intended for adults engaging in vehicle purchase and related commercial activities. We do not knowingly collect personal information from children under 13.
We may update this Privacy Policy from time to time. Material updates will be posted on this page with a revised Last updated date.
Privacy requests and questions: info@trydriveline.com.